5 Web Design Terms Every Business Owner Should Know!

(Especially if you're planning a website in 2025)

If you're building a new website or revamping your current one, you're going to run into a lot of web design language. And while you don't need to know EVERYTHING, understanding a few key terms will help you make confident decisions, communicate clearly with your designer, and get a website that actually performs for your business.

Here are the top web design terms every business owner should know 👇

1. Responsive Web Design

Responsive design means your website automatically adjusts to fit any screen - desktop, tablet, and/or mobile.

Why it matters:

• Over half of all website visits come from phones

• Google ranks mobile-friendly sites higher

• Better usability leads to more conversions

If your site isn't responsive, you're losing potential customers before they even see what you offer.

2. SEO (Search Engine Optimization)

SEO is the process of optimizing your website so it ranks higher on Google & other search engines.

Why it matters:

• More visibility

• More organic traffic

• More leads without ads

SEO includes things like keywords, metadate, content structure, fast loading speed, and mobile-friendliness - yes, it all works together.

3. User Experience (UX)

UX refers to how easy and enjoyable your website is to use.

Great UX includes:

• Clear navigation

• Fast page load

• Easy-to-find information

• A design that guides visitors naturally

Good UX helps customers stay on your site and actually take action instead of clicking away.

4. Call-to-Action (CTA)

A CTA tells the visitor exactly what to do next.

Examples:

• Book Now

• Get a Quote

• Contact Us

• Shop Now

• Learn More

Without strong CTAs, visitors don't know where to go - and that means lost leads.

5. CMS (Content Management System)

A CMS is the platform your website is built on (Wix, Squarespace, Shopify, etc.).

Why it matters:

• Determines how easy updates are

• Helps you manage content

• Impacts performance and flexibility

Choosing the right CMS ensures your site works for your business now AND as you grow.

🐝Why These Terms Matter For Web Design

Knowing these terms makes your website process smoother, faster, and more successful. When you understand what's happening behind the scenes, you get to focus on what matters - building your business online and attracting the right customers to your hive.

And don't worry - you don't need to know all the tech details. That's what I'm here for.

🍯Let's Build Your Hive Online

At Rose Customs Web & Design, I design strategic, mobile-first websites that actually convert - not just look good. Ready to take your business online the right way?

👉 Let’s build a website that helps your business thrive.

Give me a call at 320-241-6588 or email me HERE!