"Why do I need more than one logo for my brand?"
This is an important topic to go over when trying to get your brand established. Many of my clients reach out and ask for just one logo design, but in order to create a well-designed brand, you need more than just one. Let's dive into the reason why!
There are so many places that your logo will be used, including social media, product packaging, website, thumbnails, clothing, etc. With that being said, all of these things are going to require different sizing to make sure the logo will be seen in its entirety! For reference, here is some sizing guides to be aware of:
Facebook Profile Photo - 180 x 180 pixels
Instagram Profile Photo - 110 x 110 pixels
LinkedIn & Twitter Profile Photo - 400 x 400 pixels
TikTok Profile Photo - 20 x 20 pixels minimum
YouTube Profile Photo - 800 x 800 pixels
Google My Business Profile Photo - 720 x 720 pixels (250 x 250 minimum) & 5 MB max file size
Website - 160-400 x 75-160 pixels depending on vertical or horizontal
These are just a few examples for online platforms, not all of them, and we haven't even covered print sizes! This is why having multiple styles for your business logo can be very beneficial.
"What versions of my logo do I need?"
In order to create a cohesive brand, you are going to want the following:
Primary Logo - Typically horizontal and will be your main logo to represent your brand and usually has a tagline.
Secondary Logo - A version of your primary with different composition and no taglines.
Logo Mark - A very simplified version of your primary logo which can be used as a Favicon (ex. The red circle part of the Target logo)
A lot of designers will create a Logo Mark and a Favicon design, but it's not necessary depending on the type of business you have. What I do highly recommend is having the 3 style variations of your logo in order to establish your brand, giving your business a sense of professionalism from a design standpoint!
If you're interested in getting your logo variations designed or have more questions, fill out the contact form here!
Thanks for reading and be sure to check back in for next week's blog on Branding Assets!
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