Let's go over the difference between on-page and off-page SEO along with the importance of both!
SEO is very important to a website's performance when it comes to ranking and traffic. When someone searches for a service or keyword in the search bar, search engines like Google, Bing, Yahoo, etc. are going to crawl websites related to that service or keyword. That is where On-page SEO comes into play.
On-page SEO (On-site SEO) consists of keywords being implemented onto the content of your website, meta titles and descriptions of your pages, page links and the heading structure of each page! To break this down easier, the keywords you want will be 1–2 word search phrases that you will input to the "Alt Text" of each one of your images, but keep in mind that you want to have the same keywords for each image on one page. If you put multiple different keywords for each image on one page, this is known as "keyword dumping" which is very counter-productive for your site!
Meta titles and Meta descriptions are what shows up as a link listing representing a page featured on your website. It will look like this:
You will want to have this optimized for each page of your website and also make sure that your "URL Slug" matches the Meta Title (shown in blue).
Lastly your page links and heading structures should be formatted correctly for search engines to crawl your website in a productive way! For each page, you want to make sure that you only have one H1, which will be the title of that page and relevant to what the page is about. This is what Google will pay attention to first to see if the page is relevant to the search. If you have other headers on the page, you can use the H2 or H3 titles and so forth.
As for page links, this will be the direction you want to send your viewers. Your pages should tell a story to keep the viewer interested which means you want to direct them to another page to know more or get them to contact you. The direction for page links do vary depending on the type of business website you have and what your goals are for that website, so definitely keep that in mind!
Great, so where does Off-page SEO come into play?
Best way to understand this is through marketing! It deals with everything that happens off your
website but links back to your website, also known as an "inbound link".
For example, when making a social media post, you include a link to your website or relevant page on your website in that post. It also works with other websites featuring a link to your website, whether it be an article, blog or business mention. This will show search engines that you are active, relevant and trustworthy for viewers to invest in you. If you get the chance to have attention from others, take it! It will work wonders for your online presence.
I hope that this gave you some more insight on the importance of On-page & Off-page SEO, but if you have more questions just email me at firstname.lastname@example.org or visit my SEO & Google services page at SEO & Google | Optimize Website SEO | Higher Google Ranking (rosecustomswmd.com)