Updated: Aug 22
Learn the pros and cons of having a one-page website.
One-page website templates are becoming more common for businesses to easily purchase and incorporate their information and branding, but is having a one-page website really beneficial for your business? Let's dive into the cons of a one-page website.
Content Overload! When you have so much information, images, links, etc. that tends to be too much for just a one-page website on the internet to handle. This can lead to slower load time, lessen the attention span of the viewer and too much wording to make it worth the time for search engines to crawl your site.
Not the Best for SEO! When you just have a one-page website, sure you can have SEO done on that page and its content; but that doesn't mean that it will benefit you to get max results for website traffic. Each page on a website will have its own SEO and Meta Data, which means that one page may have different keywords compared to another OR you have more pages optimized with keywords relevant to high volume searches. If you want to learn more about SEO, check out this blog to get a better understanding! With that being said, when someone searches for a keyword in Google, Bing, Yahoo, etc. a multi-page site will have a higher chance of popping up because of the SEO compared to just a one-page website. Keep in mind though, KEY WORD DUMPING IS NOT RECOMMENDED!
Navigation! With having so much information on a one-page website, your viewers are going to have to continue scrolling on and on, which may give them the feeling that your website is never ending, especially when they want to look at just one specific thing. If they want to look at a previous thing they remember seeing, they will need to scroll all the way back up to where they saw it.
Okay, we've gone over some cons...what about the pros?
Simple! Having a one-page website will be straight and to the point when it comes to having different blocks featured on the page, including a contact button in each block. This can lead to being easier to comprehend when a viewer is looking at your site.
Great for Informational Use! When you want to feature a site that is strictly for potential clients to look at and get a basic knowledge of what you do, what you offer and what you're about, a one-page website is perfect for you. This opens up the gate for people to contact you directly by asking more questions and create a relationship OR it can be an informational section for you to directly send people, so they can get a better background of you and your business.
In conclusion, a one-page website is a good option for someone who wants a simple, yet informational, website. However, if your main goal is to get higher traffic and better Google ranking when people search for your services, a one-page website may not be the best idea for your business and its online presence!
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